Success Stories

After Go-live (later is possible too): feedback of information by the account manager, or any person with overall project knowledge and customer relationship on the completion of a testimonial. 2 situations:

• • The testimony was provided and negotiated in the contract.

  • The testimony has not been negotiated, or it is an existing client.

Make sure that the client is interested and ready in a win-win mode.

According to project and client: validate the opportunity together with the Marketing Dept to make a video testimony in addition to the editorial testimony (ability to speak in front of camera, and authorization of the client’s brand and the communication service). The editorial version will always be integrated into the process.

Get the agreement document signed (through the Marketing or Sales Depts) which will govern the context of use, image, and the media outreach.

Connecting our journalist wit the client to be interviewed (by Sales or Marketing, at your convenience).

Brief between our journalist and Smile's account manager about the client’s project for a deep understanding:

• • Origins

  • Main points of the customer specifications / expected results

  • Execution: brakes? questioned?...

  • Smile support: upstream phases of the project, development, follow-on, etc.

  • Post-prod returns: satisfaction and results? (data oriented)

Client’s interview

Testimony writing

Review by account manager; corrections if necessary

Review by the client and agreement

Digital Release (Press, Website, Blog, Social Media, etc.)